With gathering restrictions of the past few years behind us, the non-profit sector is dealing with new expectations from supporters and donors participating in fundraising activities, be they galas, pledging events, auctions, both live and silent, and direct donations to a cause.
Ways of Giving
The giving public has become accustomed to the benefits and convenience of virtual events and is comfortable with mobile or remote giving. More than ever, supporters are welcoming pledging, donating, or silent auction segments, as part of events both large and small, to offer hybrid or fully virtual event options.
This allows supporters to participate from the comfort of their homes… or anywhere. For the sponsor, a growing, participating audience promises a better opportunity for fundraising success.
Health and Safety
Now with the return of live events, many people have developed a higher expectation of health and safety measures at in-person gatherings and at live fundraising events including live and silent auctions.
Measures could include enhanced cleaning protocols, hand sanitizing, and encouraging social distancing. Clearly communicating the safety precautions will help attendees feel more comfortable at in-person gatherings.
Mobile Bidding
Online and mobile bidding silent auction platforms gained popularity during the pandemic as fundraisers sought technological solutions to assist their fundraising efforts. As a result, the popularity of these convenient and user-friendly tools for bidding and managing auctions is experiencing continued acceptance and growth.
Providing a seamless digital experience has become important for engaging a better-informed, broader, audience. Choose a mobile bidding platform carefully to ensure a balance of features, convenience, and cost.
Share Information on Your Cause
Donors and participants are taking more interest in understanding how their contributions are making a difference. Part of their expectations is clear and transparent communication about how the funds raised will be used and the impact they will have on the cause.
Sharing success stories and updates on fundraising initiatives can help build trust and encourage continued support.
Environmental Considerations
With increased awareness of environmental issues and social responsibility, participants may expect charity events including silent auctions to be conducted with sustainability and ethical considerations in mind. This includes, at the event level, reducing waste, using eco-friendly materials, and selecting vendors and sponsors with ethical practices.
Distance pledging and many mobile auction platforms eliminate the need for paper transactions, bid sheets, paper invoicing, and thank you notes.
A Return to Travel
After a long period of both of limited travel, out of country travel and other social interactions, supporters are again looking forward to travel and memorable experiences at charity auction events.
The popularity of travel is back on the rise, particularly unique home and villa experiences offered by quality holiday suppliers.
Important to Remember
It’s important to note that expectations may vary depending on the demographics, preferences, and specific circumstances of the participants. Regularly seeking feedback and adapting to changing expectations is crucial for successful for current and future charity fundraising events.
